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Sound radix 32 lives trial1/18/2024 ![]() This is expected to create a multiplier effect on India's socio-economic growth through infrastructure development, job creation and skill development. It is estimated to grow by 6.9% per annum over the next 10 years, ranking the 4th largest globally. It is pertinent to note that the Travel and Tourism industry in India is the 7th largest in the world contributing nearly 9.6% to India's gross domestic product. Tourists get to know about sustainability and see how it can be achieved. ![]() For example, visiting tourists get an exemplar space to relax and enjoy the beautiful landscapes and food, which is produced organically in the local farms. Sustainable tourism advocates maintaining long-term ecological balance, promoting indigenous cultures and creating employment opportunities for the local population in villages and towns through tourism. This declaration at the UN 70th General Assembly intended to spread awareness on the contribution of the tourism sector through the three pillars of sustainability economic, social and environmental. ![]() The United Nations declared 2017 as the International Year of Sustainable Tourism for Development. Sustainable tourism can be defined as the process of people maintaining change in a balanced environment, wherein resources, investments, technological development and institutional change are all in accordance and augment the current and future human needs and aspirations. Moreover, with the rapid advent of globalization sustainable tourism has gained prominence. Tourism is classified into many branches such as sports tourism, religious tourism, medical tourism, culture tourism, rural tourism, spiritual tourism, tea-tourism, wine tourism, etc. It includes transportation to the chosen destination and accommodation. Tourism is a cultural, social and economic experience that involves the movement of people from their place of residence to other places and countries for enjoying leisure, local cuisines and delicacies, entertainment, shopping, recreation, education, business, spiritual, health and even visiting relatives and friends. Uses of social media sites like Facebook, Instagram, Twitter, Google+ and Pinterest enable tourism providers to remain connected with other stakeholders ( Stanciu and Costea, 2012). Several international organizations like World Wide Fund for Nature, The International Eco-Tourism Society, Eco-Tourism Society of India, Rainforest Alliance, Sustainable Travel International and Global Sustainable Tourism Council are continuously working for marketing and dissemination of awareness of sustainable tourism through social media platforms in addition to conducting seminars and publishing annual reports. The evolution of social media as new technology has changed the working of the tourism sector which in turn has significantly influenced the sustainable tourism business. The emergence of social media has brought a paradigm shift worldwide as a medium of communication, facilitating users to observe, interact and exchange information. The full terms of this licence may be seen at Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Published in Tourism Critiques: Practice and Theory. Copyright © 2020, Joyeeta Chatterjee and Nigel Raylyn Dsilva.
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